This Is How We #SocialMedia Together

I’m a true marketer at heart. I studied it and I live it every single day of my life. It’s the career path that I’ve pursued because it’s something that I have grown to be very, very passionate about.

Marketers do a lot of different things, and there are many facets to my work: some that are sexy, and some that are quite average and not that interesting to talk about. However, as an avid Instagrammer myself, social media marketing became the most natural route for me to take, with a pretty great back story to support the idea that I would someday — without really knowing it — have my own social marketing agency.

A lot of you have asked about my story, and I’ll give you the low down later. Until then, here’s the part where I became an entrepreneur by accident: when I really decided to take the leap and pursue something that I actually loved, for me— not for anyone else.

I was supposed to be a doctor. I had all of the brains, all of the grades, and all of the drive required to chase this career that I felt I was supposed to pursue, simply because I could. Then sciences happened, and I hated it. As in, crying-at-2am-over-physics-lab-reports hated it.

The silver lining was that as my part-time student job, I worked in the admin department for a small business. I got to learn a lot about what it takes to be a small business owner. When it came down to it, and knowing I had to make a change — I decided to pursue a business degree and offered to set up this small business’ social media accounts.

I left this job when I started University, since I wanted to explore new learning experiences and discover new things. Funny enough, I was called back a few years later because they felt nobody could quite manage their social media platforms — and more importantly, their story — the way that I could.

And the rest was a domino effect. I can tell you more about that some other time, but my point is: this was my calling. It took trial, error, and a few mental breakdowns, but I followed my heart and it has led me to where I am today. No regrets, and a whole lot of social media campaigns and clients later.

I don’t do social media in a normal way. I don’t believe in mediocre things. If you’ve worked with me before — or work with me in the future — you’ll quickly notice that I’m not afraid of setting challenges for you, for your business, and for myself. 

Why would we do what everyone else is doing? And if we do what everyone else is doing, why would someone choose to support you over everyone else? You see, it all starts with strong marketing communications, and it really never stops growing from there.

Over time, I’ll be sharing many of the best social media practices, which will hopefully empower you to see social media in a different light. I want to inspire you to step out of your comfort zone and put some sprinkles on that vanilla content. I want you to believe that your brand has potential and that you can promote all of its magical elements on social media. I want to help you produce content that you’ll be proud to show the world AND demonstrate some serious ROI in the long run. Brand awareness is the power, and we’re in this together to make it great. Give or take a few hashtags, duh.

I want to bring you as much added value as I possibly can! I’d love to hear from you and what you would like to see and learn about. Leave me a comment below, let’s chat.

If you’re interested in working with me or being featured on my blog, you can fill out the form here.

Thanks for reading,

Katrina x